I’m Petra, founder of Happy Green Digital — a values-led digital strategy and SEO consultancy.
I help entrepreneurs and small businesses design joined-up digital ecosystems that are easy to understand, easy to trust, and easy to find — not just for people, but for search engines and AI tools that increasingly shape how businesses are discovered.
My work blends strategy, structure, and empathy. Every business I work with has something meaningful to offer — my role is to make sure that value is clearly represented and consistently understood across the digital landscape.
Because visibility today isn’t about one website or one platform.
It’s about how everything connects.
Sustainable visibility doesn’t come from isolated tactics — it comes from clarity and connection.
I look at how your website, content, platforms, and signals work together, so search engines, AI systems, and real people can understand your business with confidence.
We start by defining the foundations of your business: who you serve, how you help, and what makes you genuinely different.
When your message is clear, your digital ecosystem naturally aligns — from your website structure and services to your content and profiles.
This clarity is what allows search engines and AI tools to recognise who you are and why you matter.
Next, we strengthen the signals that build trust and understanding.
That might include:
improving site structure and content
reinforcing consistency across key platforms
implementing structured data (Schema)
addressing gaps or contradictions that confuse algorithms
These signals help search engines and AI systems do more than crawl your site — they help them understand your business as a whole.
Finally, we ensure everything works together.
From SEO foundations and content strategy to social presence and discoverability beyond Google, every element supports the same story — making your business easier to find, easier to trust, and easier to recommend.
Who is Petra?
I didn’t start with a plan to “do SEO.” I started with curiosity — about how systems work, how people discover information, and how clarity creates momentum.
Over the years, I’ve worked with businesses across hospitality, travel, finance, sustainability, and service industries — often stepping in when their online presence felt fragmented, outdated, or no longer effective.
My background in software development (diploma-qualified) gives me a strong technical foundation, while my experience building funnels, email marketing systems, and online courses means I understand how visibility connects to real business outcomes — not just traffic.
That combination shapes how I work today.
I don’t treat SEO as a standalone tactic.
I design digital ecosystems — where websites, content, platforms, and signals work together so that search engines and AI tools can understand a business properly, from day one.
Behind every search engine and AI system is a simple goal: understanding.
And behind every business is a human trying to be found for the right reasons.
So I built my practice around helping businesses replace noise with structure, confusion with clarity, and overwhelm with calm.
It’s about helping people feel confident that the online presence of their business truly reflects who they are — and is understood wherever discovery happens.
The way I work is guided by a few simple principles.
Clear structure creates confidence — for people, search engines, and AI systems alike.
Growth doesn’t need to feel chaotic.
I design ecosystems that make progress feel steady and manageable.
Strong foundations last longer than quick wins.
I focus on strategies that evolve with technology, not chase it.
Visibility is built through relationships — between content, platforms, and people.
Connection creates trust, and trust creates growth.
It’s not about being everywhere.
It’s about being understood.
If this approach resonates, you’re probably looking for more than quick fixes.
Whether you need a full ecosystem strategy, an audit, or ongoing support, we’ll start with a conversation — about your goals, your challenges, and how you want your business to be discovered now and in the future.
I use “digital ecosystem” to describe how all parts of your online presence work together as one connected whole — your website, content, platforms, profiles, and signals.
In today’s search-everywhere era, search engines and AI tools don’t look at channels in isolation. They connect information across the web to understand who a business is, what it offers, and how trustworthy it is.
Rather than optimising individual pages or platforms in isolation, I focus on designing a joined-up digital ecosystem so search engines, AI systems, and real people can understand your business clearly and consistently — wherever discovery happens.
I design digital ecosystems for search engines and AI tools from day one.
That includes Google, but also AI-driven discovery such as AI search results, assistants, and large language models that increasingly influence how businesses are found and recommended.
SEO is a core part of my work, but I never treat it in isolation.
I help connect your website, content, technical foundations, and platform presence so your business is understood clearly — and can be discovered wherever people search.
You work directly with me — not passed between team members.
I work as a consultant, not an agency, which means hands-on involvement, clear communication, and joined-up thinking from day one.
Rather than delivering generic reports or one-size-fits-all tactics, I focus on designing a connected digital ecosystem — where your website, content, platforms, and visibility signals all support the same story.
My aim is long-term clarity and sustainable visibility across search engines and AI tools, not short-term quick wins.